Logo, Brand and Identity Design

I work with new brands and review and develop existing ones to make sure they’re still fit for purpose. Great brands develop and should always represent the organisation as it grows.

Communicating your organisation’s personality effectively will resonate with your audience and result in growth and increased profitability. In the case of a charitable organisation, the results can be increased trust and emotional connection. A great identity that is positioned correctly to resonate with your audience is crucial. Getting this right will enable you to stand out from the crowd and achieve your goals.

When working on brand identity I develop a core understanding of the organisation and the desired audience. This information guides design concepts and the development of the brand. This process usually ends in the creation of brand guidelines that make up a comprehensive toolkit to help the client present themselves in a consistent and strategic way.

Logos & Branding

A brand is not just a logo. A logo on its own is unlikely to communicate the essence of an organisation. Individuals will likely have multiple touchpoints with a brand before they start to form an opinion on whether the brand or product is for them. It is the combination of all these experiences that give a brand real association and meaning. This overall experience distinguishes an organisation from its competition by reflecting visually the activities, values, vision, character or attributes which best represent it. Much more than a visual identity, it is an organisation’s personality.

I help establish a robust visual system that includes a consistent voice, style, graphic motif, typography and colour palette. Understanding an organisation allows me to deliver a brand that seamlessly extends across all communication channels. When all brand communications are based on a pre-defined design strategy, It ensures that the organisation is perceived in a positive, appropriate and pre-determined manner.

Working with completely new brands, or developing your existing identity, I can help you make the most of your visual identity.